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| "Colorado College has
experienced a 42% increase in applications in the past five
years. While we have been somewhat successful in streamlining
our paper processing and using technology more effectively to
track credentials, there's no substitute for a thorough and
holistic application review," said Mark Hatch, vice
president for enrollment management at Colorado College.
"Going beyond the numbers and finding elusive yet
essential qualities, such as passion for learning and
freshness of mind, simply takes time and dedication.
Therefore, we are putting in more hours, allowing readers to
spend more time at home away from their email, snail mail and
phones, and we give them permission to decline more meetings
during the reading season. When all else fails and we are
significantly sleep deprived, we consume massive amounts of
chocolate and caffeine. It's terrible for the waistline, but
it's effective in keeping us focused and maintaining
morale." |
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| For
more information, contact Jane Turnis, media relations
director, Colorado College, 719/389-6138, jturnis@coloradocollege.edu. |
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| Lorne Robinson, dean of admissions
and financial aid, "Many colleges have seen ups and downs
over time. There are some, like Macalester, that have had the
steady increases over the past 10 years. We deal with the
volume by moving deadlines earlier, installing new
processing/computer systems to streamline data entry and paper
shuffling, encouraging students to use the on-line application
system, and hiring part-time application readers,
interviewers, and operational staff members when
necessary." |
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| For more information, contact
Lorne T. Robinson, dean of admissions and financial aid,
Macalester College, 651/696-6357, robinson@macalester.edu. |
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| In the wake of Amherst College's
announcement that the school will replace student loans with
grants and scholarships starting next fall, Dean of Admissions
and Financial Aid Tom Parker said he anticipates a jump in the
number of applications for spots in the Class of 2012. His
contingency plan to deal with such an influx is to hire an
"adjunct" reader, a local resident who previously
worked at another similarly selective liberal arts institution
in the Northeast. She will undergo the same training as other
new staffers, said Parker, and help ease the workload for his
veteran counselors. "It's hard to prognosticate at this
point what kind of numbers we'll have this spring, but given
the way things have been going in recent years, I think it
will be significant." |
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| For
more information, contact Caroline Hanna,
director of media relations, Amherst College, 413/542-8417, channa@amherst.edu.
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| Applications have jumped more than
40% in the past five years, and surpassed 30,000 applications
for 2006-2007. The evaluation and decision-making process is
now a paperless process, which has freed up resources to
assist in calculations as well as give counseling staff more
time to read through applications. Each application is
reviewed by an admission counselor. The university also
improved customer service by making improvements to its Web
site, and launching a new phone system so that more questions
can be answered by front line staff. In addition, Northeastern
added two new regional admission representatives this year,
bringing the total to four staff members who recruit and
represent Northeastern regionally. |
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| For
more information, contact Renata Nyul, assistant
director of communications and public relations, Northeastern
University, 617/373-7424, r.nyul@neu.edu. |
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| Gary Ross, Colgate’s dean of
admissions and financial aid, "The primary way we respond
to more applications is to log the hours necessary to get
through them. We are very much a hands on office in terms of
application review, so while there may be computers or
software programs out there which can enable some schools to
make their decisions in ways that focus only on numbers,
averages or yield probabilities, we spend hours, days and
months looking for those applicants who have a strong academic
record, and who will impact Colgate both in and out of the
classroom."
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| For more information, contact
Anthony Adornato, manager of media communications, Colgate
University, 315/228-6637, aadornato@mail.colgate.edu. |
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| Thanks to high speed access to the
Internet, the Common Application, and a commitment by many
institutions to attempt to keep up with the Web 2.0+
generations, Dean of Admissions and Financial Aid Jeff Rickey
says that more prospective students are finding it easier to
apply to more and more institutions.
Has this changed how Rickey does business? Not really.
"There are more applications to be read," he says,
but Earlham continues to aggressively recruit using more
traditional methods. The college has launched a sophisticated
online virtual campus tour and is beginning a podcasting
program to continue engaging students via the web, but Rickey
thinks that -- at least for now -- there's an advantage to
continuing to do things the old fashioned way. In studying its
yield rate, Earlham has discovered that yields are still
higher for traditional applicants than stealth applicants --
those whose first actual contact with the college is
submitting an application. Rickey has just completed a survey
of peer institutions regarding stealth applicants, which will
be released by the college later this month. |
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| For more information, contact
Mark Blackmon, director of media relations, Earlham College,
765/983-1256, blackma@earlham.edu. |
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| Ball State is experiencing a 15%
increase in applications, on top of last year's nearly 22%
increase. "The silver lining of increased
applications carries the cloud of keeping up with them,"
says Tom Taylor, Vice President for Enrollment, Marketing, and
Communications.
Streamlining the prep work of getting files ready for
review allows admissions counselors to focus on the careful,
personal evaluation of each application. Steady increases in
the percentages of applications made online have helped reduce
paper shuffling. Adding staff to handle recruitment travel
allowed Ball State to cycle staff in off the road to stay
connected to the applications they were generating and to keep
up with the demand of reviewing them. |
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| For more information, contact Tom
Taylor, vice president for enrollment, marketing and
communications, 765/285-1444, trtaylor3@bsu.edu;
or Kevin Burke, director of university communications, Ball
State University, 765/285-5948, kburke@bsu.edu. |
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